![]() In four years, they never spent a winter weekend in Boulder. Those early days were in the mid-2000s, when the Gastons were atypical students at CU. Richardson/The Denver Post via Getty Images) The company is inspired by a dedication to living life in the mountains. In 2009 they developed their first prototypes and in 2010 had their first product available for sale. "Hiking the bowl, ripping down to the lift, and riding up to begin the lap again places unique demands on apparel in terms of breathability, weather, protection, insulation, mobility and storage." They needed apparel that blended breathable, waterproof materials and constructions with snow-specific features and fits for moving efficiently and skiing hard all day. The bothers started the company because of their obsession with Highland Bowl. The young brothers created the specialized ski mountaineering gear company in Aspen to, as they say, "Make gear that we need". Twin brothers John, left and Pete Gaston, right, sitting with their dog Nook, are pictured in front of an enlarged photo of Aspen Highland Bowl in their office at the base of Aspen Highlands ski area on Main Aspen, Colorado. Strafe Outerwear was founded in Aspen by twin brothers Pete and John Gaston. Richardson/The Denver Post via Getty Images)Ĭool hats available at Strafe Outwear at the base of Aspen Highlands ski area on Main Aspen. ![]() ![]() Pete Gaston, right, and his twin brother John, left, work with designer Pia Halloran, seated, in the company's offices at the base of Aspen Highlands ski area on Main Aspen. Digital Replica Edition Home Page Close Menu
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